Apple Island Resort
On the shores of Lake Champlain, Apple Island Resort brings together RV stays, seasonal living, marina access, and golf. Stell shaped a digital experience that captures the appeal of this Vermont destination while connecting the practical information guests need to plan their time there.
THE WORK BEHIND THE SCREEN
A resort website has to do more than create a beautiful first impression. Guests need to understand the ways to stay, find relevant pricing, and see what is happening during their visit. Stell’s work connects that guest journey with the information the resort team maintains behind the scenes.
01
Brand development
The logo was already established. Stell developed the visual identity around it, using typography, color, photography, and page composition to give the resort a more considered presentation. The existing mark remains part of the story, while the broader design system gives accommodations, amenities, and seasonal information a coherent look.
A stronger brand presence without losing a familiar identity.
02
Connected pricing
A Microsoft SharePoint integration synchronizes pricing information with the website. It connects information maintained in the resort’s business tools with the guest-facing experience, reducing the need to manage separate copies by hand. That relationship is particularly useful when rates change and visitors need a dependable place to find current options.
A more connected path from internal pricing to guest information.
03
Events integration
An integrated events calendar gives activities a place in the browsing experience. Guests can explore what is happening alongside the resort’s accommodations and amenities, while the team has a defined way to present its schedule. The calendar helps turn a collection of facilities into a clearer picture of time spent at the resort.
Guests can plan around the experience, as well as the accommodation.
LET’S PUT YOUR WEBSITE TO WORK
Your guest experience starts before arrival. Let’s connect a compelling first impression with the details that make planning easy.
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