The Strategy:

We began with an essential question, focused on the priorities of our client: “How can we make it easy for users to narrow down the listings to the properties that are most interesting to them?” From here, we went to work on the fine details.

To compete with larger realty database sites such as Trulia, we added keyword-rich copy to enhance the user experience and build keyword relevance. We incorporated advanced searching capabilities, like drawing a polygon on a map and then allowing the user to filter results further within that geographical zone, based on specific criteria. Employing pre-populated searches, we provided numerous ready-to-show groups of home listings sharing certain features, such as being located in specific neighborhoods or being directly on the lakefront. Users can now quickly navigate thousands of properties and focus in on the select homes that fit their specific desires.