ReMax Results | STELL
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ReMax Results

Services
Website Development
Custom Integration
SEO
Copywriting
Paid Search

The Challenge:

ReMax Results focuses on lake homes in Wedowee, AL. High-end home listings are posted to the MLS with as many as 100 images. When a user conducts a search for a specific type of listing, it’s critical that the search results are correct and load quickly.

 

Many users looking for a property are using a mobile device to conduct their search. Speed and device responsiveness are essential.

The Strategy:

We began with an essential question, focused on the priorities of our client: “How can we make it easy for users to narrow down the listings to the properties that are most interesting to them?” From here, we went to work on the fine details.

 

To compete with larger realty database sites such as Trulia, we added keyword-rich copy to enhance the user experience and build keyword relevance. We incorporated advanced searching capabilities, like drawing a polygon on a map and then allowing the user to filter results further within that geographical zone, based on specific criteria. Employing pre-populated searches, we provided numerous ready-to-show groups of home listings sharing certain features, such as being located in specific neighborhoods or being directly on the lakefront. Users can now quickly navigate thousands of properties and focus in on the select homes that fit their specific desires.

 

IDX Integration

Integrate website with MLS using IDX iHomefinder

Copywriting

Write unique content to boost rankings in highly competitive space.

SEO

Optimize website and list on directory sites

The Results:

When lakewedoweeproperties.com was launched, the site ranked on the third page of most relevant searches. In less than a year, the site was on page one. There are often two results on page one, with the addition of a paid search result.

 

The website consistently generates leads from phone calls, form submissions, and property viewing requests.