New England Animal Health
New England Animal Health equips veterinary researchers with specialized immunological reagents for livestock vaccine development. Stell created a complete brand and digital experience that makes this technical mission approachable, with product information and fulfillment connected to the way the organization works.
THE WORK BEHIND THE SCREEN
The audience needs scientific detail, but the organization also has a bigger story to tell: better research tools can support animal health and food security. The website brings those two levels together, giving researchers a practical path into the catalog while helping other visitors understand the importance of the work.
01
Specialized commerce
An antibody is not an ordinary retail product. Stell developed custom product pages that make room for the specific information researchers need to evaluate a reagent. A tailored structure gives technical content a consistent presentation, helping visitors move from the organization’s mission to the products relevant to their research.
Technical detail becomes easier to find and compare.
02
Fulfillment integration
The ShipStation integration links the commerce experience with third-party fulfillment logistics. It supports the operational handoff after an order is placed, so the website fits into the process of getting specialized products to customers. The work extends beyond the storefront to the systems that support fulfillment.
An ordering experience connected to delivery operations.
03
Brand identity
Stell developed the full branding: a distinctive geometric mark, strong typography, a restrained teal accent, and imagery that connects laboratory work to livestock and the people who depend on it. The visual system balances scientific precision with human context, giving the organization a recognizable presence across its mission, research, and product pages.
A coherent brand that explains both expertise and purpose.
LET’S PUT YOUR WEBSITE TO WORK
Does your business need to explain complex products clearly? Let’s connect the story, the storefront, and the work behind it.
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