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RocketPD

A growing community. A connected content system.

A professional learning community of more than 40,000 K–12 educators needs room to grow. Stell built the structure behind RocketPD’s content-rich website, connecting people, topics, and learning experiences in a system that supports discovery on the front end and practical publishing behind the scenes.

Location / reach
Nationwide community
Sector
Education
Our work
Content architecture · Custom WordPress · UX & development
rocketpd.com
RocketPD production website, desktop view
01 / THE EXPERIENCEA clear front door for a national educator community.

THE WORK BEHIND THE SCREEN

Made to look good.
Built to be useful.

Educators arrive with different needs: a timely resource, a trusted instructor, or a deeper course of study. The experience brings those paths together without asking the internal team to maintain a separate version of every piece of content wherever it appears. Clear relationships also make the library easier to extend: a new topic, instructor, or course can join the existing system rather than creating another isolated section.

40,000+Educators in the community
200+URLs supported by reusable templates
WordPressCustom theme & content system

01

Content architecture

Create once. Connect everywhere.

Topics, instructors, resources, courses, and cohorts are distinct, related content types. This relational CMS architecture lets administrators associate the right expert with the right learning experience, then surface those connections across the website. In everyday terms, the team manages the source information once and uses it where it belongs.

Less repeated editing. More useful connections.

Course discovery brings a growing learning library into view.
02 / A CLOSER LOOKCourse discovery brings a growing learning library into view.
RocketPD production website on a phone
THE SAME CARE. A SMALLER SCREEN.

02

Scalable publishing

A template system with room to grow.

More than 200 URLs are supported by a reusable template system for recurring content and page types. The system accommodates a substantial library while giving each kind of information a clear home. New content can follow an established pattern, helping the team expand the site without treating every additional page as a fresh design project.

A consistent experience as the library expands.

03

Custom development

Complex content. A lean foundation.

A custom WordPress theme puts the core presentation and content logic under direct control. The build favors purposeful functionality over layers of general-purpose page-building tools. That gives Stell a clearer foundation for maintaining layouts, refining how content loads, and improving the experience as the community’s needs evolve.

More control over maintenance and performance.

Visit the client website (opens in a new tab)Production website · screenshots captured September 2026

LET’S PUT YOUR WEBSITE TO WORK

Your next chapter.
Built with Stell.

Have a growing library that is getting harder to manage? Let’s make the structure work for your team.

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