RocketPD
A professional learning community of more than 40,000 K–12 educators needs room to grow. Stell built the structure behind RocketPD’s content-rich website, connecting people, topics, and learning experiences in a system that supports discovery on the front end and practical publishing behind the scenes.
THE WORK BEHIND THE SCREEN
Educators arrive with different needs: a timely resource, a trusted instructor, or a deeper course of study. The experience brings those paths together without asking the internal team to maintain a separate version of every piece of content wherever it appears. Clear relationships also make the library easier to extend: a new topic, instructor, or course can join the existing system rather than creating another isolated section.
01
Content architecture
Topics, instructors, resources, courses, and cohorts are distinct, related content types. This relational CMS architecture lets administrators associate the right expert with the right learning experience, then surface those connections across the website. In everyday terms, the team manages the source information once and uses it where it belongs.
Less repeated editing. More useful connections.
02
Scalable publishing
More than 200 URLs are supported by a reusable template system for recurring content and page types. The system accommodates a substantial library while giving each kind of information a clear home. New content can follow an established pattern, helping the team expand the site without treating every additional page as a fresh design project.
A consistent experience as the library expands.
03
Custom development
A custom WordPress theme puts the core presentation and content logic under direct control. The build favors purposeful functionality over layers of general-purpose page-building tools. That gives Stell a clearer foundation for maintaining layouts, refining how content loads, and improving the experience as the community’s needs evolve.
More control over maintenance and performance.
LET’S PUT YOUR WEBSITE TO WORK
Have a growing library that is getting harder to manage? Let’s make the structure work for your team.
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